Product Manager (Apps)
Description
— Develop and champion the product vision, strategy and roadmap for our freemium mobile apps, aligning with the overall company goals and revenue targets — Conduct in-depth market research, customer analysis and competitor analysis to identify opportunities and unmet user needs within the freemium mobile landscape — Define and analyze key metrics for user acquisition, engagement, retention and monetization (e.g., LTV, ARPU, churn rate, conversion rate) — Collaborate with the marketing team to design and implement effective user acquisition campaigns and optimize the user onboarding process — Develop and refine the freemium model, including pricing strategies, feature differentiation between free and paid tiers and in-app purchase offerings — Design and implement A/B tests to optimize conversion rates, user engagement and monetization strategies — Analyze user behavior, app performance and market trends to identify areas for improvement and growth within the freemium model — Translate user needs and business requirements into detailed product specifications and user stories — Prioritize and manage the product backlog, ensuring alignment with the product roadmap and business objectives — Collaborate closely with engineering, design and marketing teams throughout the entire product development lifecycle — Lead the ideation, development and launch of new features and enhancements for our mobile apps — Stay informed about the latest mobile technology trends, best practices and competitive landscape, particularly within the freemium app market — Contribute to the growth and development of the product team by mentoring and guiding junior product managers
ApplyAbout company
Our ad-filtering tech offers incremental revenue, more effective ads and a better user experience
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